Workshop: Content strategy

A well defined content strategy ensures that all relevant information is captured in a structure that enables users to find answers to their questions as quickly as possible.

The content strategy defines document types and content elements needed for your customers and possibly internal processes. A sustainable strategy includes the process, how the information is created, from which sources and the publication timing and means.

In the workshop we will:

  • Define content elements, content structure, distribution and document types needed for your customers. How the information is created, from which sources, the publication timing and means is part of a sustainable strategy.

  • Use a content strategy model to cover the most important aspects:
    • Content topics (customers needs)

    • Information grouping / navigation / document types

    • Content creation processes / sources

    • Publication / content delivery channels